My parents, tired of working on the assembly line, decided to change their lives. They started by selling tracksuits and shorts.
Cycling. Then my father noticed that at Lake Garda lots of people were cycling, but that nobody at the market sold technical cycling clothing.
From there, the decision was made to focus on this sector. He started by selling the Castelli brand, then moved on to Santini during the golden age of professional cycling. From then on, the business grew each year, and we added new brands while keeping the historical ones.
My dad and mum worked in the business for thirty years. I always helped and supported the family while I was studying, first at secondary school and then at university.
Since 2019 it has become my full-time job. Since 2024, my father has passed the baton to me and my husband Diego.
My father continues to help us anyway and is still a valuable presence.